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News Details
Posted on:
08-12-09
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A Reason for Coming
Attendance is the life breath of any event. Some dates on the corporate calendars are eagerly awaited for and almost certainly guarantee a full house. Other conferences or activity days need to be marketed in a more targeted way to attract potential participants. No matter what shape it takes or what it celebrates, however, a successful event is one that invariably makes attendees feel like their time was well spent. A myriad of details come together at an event, and none can be undermined. The end result is ultimately the experience that delegates take away with them. So it is vital to take their needs into consideration and rise up to, or even surpass, their expectations. Many kinds of incentives can be created for different types of events. First, the demographics of attendees must be borne in mind. To be effective, incentives must appeal to all: young, old, male, female, Irish, foreign – anybody who can reasonably be expected to figure on the guest list. Having defined the audience’s profile, the corporate entertainment can be organised accordingly.
The Venue
Some venues are known to have a wow factor that will be a selling point for your event. If guests are travelling, make sure accommodation can be provided within close proximity. Location location location: people will attend if the event can be accessed conveniently. A map with clear directions and information on public transport should be provided prior to the event. If the venue has a special characteristic, highlight it: how could one resist watching a match on the bar’s giant screen after a dip into 25-metre pool.
Yummy Bites
Food is a prerequisite at any event. In , finger food has taken on a whole new twist today with gourmet proposals a la carte. Cocktail sausages are still a favourite, granted; but they taste even better wrapped around a thin paper cornet with matchstick French fries. From mini fish’n’chips to bite-sized hamburger, there is a definite trend in providing smartly presented cocktail food that is sure to please the Irish palate for a good chipper. Food bites at a reception should be varied and include vegetarian options. Where the event involves dinner for large groups, organise a set menu and make arrangements for any special requirements before the day. If guests are impressed with the catering service, you have gone a long way already in creating a positive experience for them. A break during the day with snacks, tea and coffee keeps attendees focussed and it makes for a good opportunity to network. Water must be readily available to avoid dehydration during the long hours spent at a meeting or conference. Irish cuisine may not compete on the same stage as the age-old culinary cultures of the continent. But our lack of tradition in the ways of cooking means that chefs here can draw inspiration from a mix of food cultures to create imaginative recipes. ’s restaurant kitchens today prepare fine and sophisticated delicacies, while maintaining their savoir-faire in the more conventional dishes.
Relax
Spas offer a very efficient way of rewarding delegates, while at the same time ensuring that stress levels don’t skyrocket. Keeping delegates refreshed and relaxed helps them focus on the purpose of the event. Spas have become a popular choice for all kinds of people. The traditional gender imbalance is slowly being redressed as more and more men now book spa treatments. The focus is not on external beauty, but on relaxation and rejuvenation. It is a great way to give a positive, nurturing message to attendees. Spa therapy is, simply, the ultimate pampering. A venue within close proximity to a spa has a clear advantage: it provides an alternative option for guests who may decide not to take part in other main activities. In most cases, a hotel and spa would give hotel guests free access to a thermal suite that often features a sauna and/or steamroom and shower. For guests who prefer physical exercise, organise a time and place for an informal football match. The more dedicated sportspeople can always top up their training at a nearby gym. Golf provides an ideal environment to discuss issues in a relaxed atmosphere, where partners can enjoy a focussed walk in the fresh air and surrounded by the beautiful landscapes. is one of the best destinations in the world for golf. With a diversity of landscapes in the countryside and by the sea, the country has incredible facilities. Some of the championship golf courses have been designed by world class golf designers and players. With some of the best courses in the world, golf is a major spinner for tourism in .
Enjoy
For many events, the key objective is to give people a good time. In other words, it is all about having fun. The good news is, is naturally inclined towards fun. To start with, has a high profile when it comes to horseracing. With 27 racecourses across the country, is not only a world leader in horseracing events, it is also a central place for horse breeding. Horseracing has traditionally been a place where business people mix together. Sharing tips, observing tactics, cheering for a horse are all part of the interaction that takes place at the races. This creates closer relationships, where mutual trust can grow and interests can be shared. Indeed, alcohol consumption is seldom avoided in a country that houses so many pubs. But it can be contained to maintain the focus on the core message of the event. Giving out prizes at the end of an event can be a good way to invite guests to drink in moderation: a clumsy, drunken speech in a room full of familiar faces is far from ideal. Music is an ice-breaker. It can play a huge role in creating an atmosphere. The right tunes surely won’t fail to warm up your audience and invite them to take part in the fun. A concert or other live show can be the focal point of the night’s entertainment. Whatever the event, incentives are an important side of event management, as they impact on the satisfaction levels.
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